AdWords Advertising
AdWords Advertising |
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AdWords advertising campaigns are built around short, carefully worded advertisements. Although they may be limited in size advertising of this type can be very successful in attracting the attention of potential customers who will follow the adverts through to your website. Two methods for this advertising practice exist related to the positioning of advertisements. Once you've set up your AdWords campaign, you will be presented with the option of either placing your ads on the search or the content network (in this case, AdSense), or on both. Ads in the search network are linked up with a list that contains keywords that are closely tied to the advertisement's text and will then hopefully catch the eyes of more potential visitors who are actively seeking out your product or service. With context networks, the advertisement is located close to an article or blog that is similar. Because of this the article might be read by people who are not intending to buy the service or product as they are just browsing. Search advertisements, as has been proven, are normally a better way to reach your audience than contextual advertisements. Still, you could attempt to bring in traffic from both areas by designing multiple, separate ad series through assigning one to the search network and the other to the content network, and this could very easily help you expand your traffic. Advertisers spend a lot of time and money making their advertisements, and they tend to close in on a certain age group, and a certain peer group. And when people in that age group click on the ads, they know they have did what they have set out to do. And they make they money they want. If you have an active search advert on AdWords and want to try out the content network, you may wish targeting content advertising separately. Although it may be possible for you to reproduce your search network advertising copy verbatim, the content network has a more passive audience and this approach may not be appropriate. Reworking of the copy with this in mind may prove to be a more effective campaign. In the final analysis a well run search network campaign is usually the most effective way to generate business but with a little ingenuity and well written copy there is no reason why this could not be supported by a parallel campaign on the content network. About the Author: Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others. |
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